Opportunity
This role will manage mobile performance marketing campaigns across Google, Facebook, Apple Ads, and more. You will drive the acquisition of new users that will help us take our games to new heights by growing our user base. Scaling our games into the top of the charts, you’ll have the opportunity to develop, monitor and optimize campaigns so that we can reach players around the globe.

A User Acquisition Specialist’s Impact 

• Monitoring, optimizing and reporting campaign performance on an ongoing basis.

• Meeting user acquisition targets, CPI, and revenue goals while managing to an efficient budget and LTV target. 

• Developing test plans and experimenting with new user acquisition initiatives, then analyzing performance to identify the highest impact opportunities - including creative testing, product enhancements, pricing and audience development.

• Proactively researching, evaluating, and testing new user acquisition channels.

• Developing new insights and process improvements for internal user acquisition management, analysis and reporting as needed.

• Share project status, dependencies, risks, costs, and options through effective and clear communication.

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Your Track Record Includes

• Proven track record of increasing & scaling customer user acquisitions on multiple platforms (especially Google, Facebook and Apple Ads) while driving down user acquisition costs.

• Strong communication skills & an analytical background with a passion for developing data-driven solutions

• Experience working cross functionally with internal and external teams, including Product Development, Data Analytics, Finance, and Creative to share best practices and communicate testing initiatives. 

• Thriving in an entrepreneurial environment while exhibiting an enthusiastic, flexible and innovative approach to acquisition.

• 3+ years of acquisition marketing experience with demonstrated proficiency successfully managing mobile performance marketing campaigns across Google, Facebook, Apple Ads, and/or other ad networks.

• Demonstrated ability to manage and optimize acquisition budgets.

• Fluency in KPIs such as CPI, CPA, CVR, CPC, CPM and LTV

• Advanced knowledge of Microsoft Excel (data analysis, pivot tables, etc.).

• Success driving incremental volume and returns from creative development/testing and audience development.

• SQL & VBA experience is a plus.

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Level Cap Welcomes Everyone to Apply!

Level Cap is an equal opportunity employer and we celebrate every single person and what makes them unique. Having a workforce composed of individuals with different experiences and backgrounds allows our team to make better decisions and create new and exciting ideas to bring to our players. We strive for every team member to feel a true sense of belonging and trust. 

 

In your application, please feel free to note which pronouns you use and please reach out if you require any accommodations or support during the recruitment process.

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Compensation Package 

• Competitive salary

• Extraordinary incentive plan tied to company goals

• Unlimited vacation days

• Flexible work schedule

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What We’re Building at Level Cap Media 

We believe that the best formula for success is bringing smart people together and getting out of their way.  We're builders at heart, and we're passionate about developing mobile applications that enrich users' lives. 

 

Level Cap Media LLC was founded in June of 2021 and brings an abundance of experience to the mobile application market.  We are always growing our portfolio of high value mobile applications and working to provide our users with fun, casual mobile gaming experiences. 

 

Level Cap Media is headquartered in the United States, with offices in Sheridan, WY and Kansas City, MO.  Level Cap brings together an exceptionally creative team that is relentlessly focused on innovating and exploring new forms of entertainment.